.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech start-ups, once accustomed to running into billions in financial backing every year, have raised nearly $360 thousand up until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That downturn results from market saturation, increased governing tensions, and also economic uncertainties.ADWEEK talked to 5 VCs who continue to buy adtech business, even with these challenges, regarding what they are searching for as well as what they stay away from. Probably unsurprisingly, these investors are targeting possibilities in privacy-focused technologies and industry-specific areas like hooked up TV.